Press Release Mar 13, 2023 HRF Brings Discounted Lives Installation to SXSW The annual South by Southwest (SXSW) conference is underway in Austin, Texas, celebrating the latest in tech, film, music, education, and culture. The Human Rights Foundation (HRF) and Le Truc, a creative collective within Publicis Groupe, are there to bring human rights to the forefront of discussions.